The selected theoretical and practical viewpoints to managing cultural diversity in the international business
The paper is a contribution to the theoretical and applied research in the area of managing cultural diversity from the viewpoint of performing different managerial and marketing tasks. It includes the primary research results conducted during the period from 2007 to 2008 on the set of 200 agri-food...
Main Authors: | E. Horská, A. Krasnodębski |
---|---|
Format: | Article |
Language: | English |
Published: |
Czech Academy of Agricultural Sciences
2009-08-01
|
Series: | Agricultural Economics (AGRICECON) |
Subjects: | |
Online Access: | https://agricecon.agriculturejournals.cz/artkey/age-200908-0002_the-selected-theoretical-and-practical-viewpoints-to-managing-cultural-diversity-in-the-international-business.php |
Similar Items
-
Does high-tech industry matter for marketing strategy selection? Adaptation vs. standardization on the international market
by: Agnieszka Głodowska, et al.
Published: (2023-03-01) -
Role of culture in international business: A synthetic review
by: Krzysztof Wach
Published: (2016-10-01) -
La internacionalización de una ciudad Latinoamericana: Bogotá y su estrategia por obtener un lugar en el espacio global
by: Amanda Andrade-Benítez
Published: (2020-10-01) -
Modern marketing in the business practice - the source of competitive advantage in the global market
by: E. Horská
Published: (2004-12-01) -
Managing cultural diversity as challenge of organizational culture in multinational business environment
by: Iryna Shavkun, et al.
Published: (2018-03-01)