The Language of Advertising: The Case of Code- Switching and Code-Mixing in the Algerian Advertising Scenery
This article deals with the phenomenon of Code-Switching and Code-Mixing in the language of advertising with a special emphasis on language mixing in the Algeria advertising scenery. The main objective consists to analyze how language mixing is used by advertisers to produce a persuasive effect on...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Oran2
2016-08-01
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| Series: | Traduction et Langues |
| Subjects: | |
| Online Access: | https://revue.univ-oran2.dz/revuetranslang/index.php/translang/article/view/711 |