Factors Affecting the Selection of Marketing Strategy in Different Stages of Product Life Cycle
A suitable marketing strategy is essential for increasing sales and profitability at different stages of the product life cycle. The main objective of this study was to assess the factors that affect the choice of marketing strategy at various stages of the product life cycle in the food industry in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ferdowsi University of Mashhad
2023-01-01
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| Series: | مجله اقتصاد و توسعه کشاورزی |
| Subjects: | |
| Online Access: | https://jead.um.ac.ir/article_43037_db1ab0a0a66eea9f5f8742d8cc823793.pdf |