Strategy, Performance Determining Factor of MSMEs: An Empirical Study in Mexico City
The aim of this paper is to analyze the relationship between the strategy used by the company to compete in the market and its performance, considering two different time points before the economic crisis and in times of crisis. To measure the strategy uses the typology of Miles and Snow (1978) and...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Politécnica de Cartagena
2016-02-01
|
| Series: | Faedpyme International Review |
| Subjects: | |
| Online Access: | http://faedpyme.ojs.upct.es/index.php/revista1/article/view/105 |