People’s expectations and experiences of big data collection in the Saudi context
Big data and machine learning technologies facilitate various business intelligence activities for businesses. However, personal data collection can generate adverse effects on consumers. Big data collection can compromise people’s sense of autonomy, harming digital privacy, transparency and trust....
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
PeerJ Inc.
2022-03-01
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Series: | PeerJ Computer Science |
Subjects: | |
Online Access: | https://peerj.com/articles/cs-926.pdf |