People’s expectations and experiences of big data collection in the Saudi context
Big data and machine learning technologies facilitate various business intelligence activities for businesses. However, personal data collection can generate adverse effects on consumers. Big data collection can compromise people’s sense of autonomy, harming digital privacy, transparency and trust....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
PeerJ Inc.
2022-03-01
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| Series: | PeerJ Computer Science |
| Subjects: | |
| Online Access: | https://peerj.com/articles/cs-926.pdf |
| _version_ | 1818284570128154624 |
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| author | Muhammad Binsawad Ghazanfar Ali Abbasi Osama Sohaib |
| author_facet | Muhammad Binsawad Ghazanfar Ali Abbasi Osama Sohaib |
| author_sort | Muhammad Binsawad |
| collection | DOAJ |
| description | Big data and machine learning technologies facilitate various business intelligence activities for businesses. However, personal data collection can generate adverse effects on consumers. Big data collection can compromise people’s sense of autonomy, harming digital privacy, transparency and trust. This research investigates personal data collection, control, awareness, and privacy regulation on people’s autonomy in Saudi. This study used a hybrid analytical model that incorporates symmetrical and asymmetrical analysis via fuzzy set qualitative comparative analysis (fsQCA) to analyze consumer sense of autonomy regarding big data collection. The symmetrical shows that ‘Control’ had the most significant influence on people’s autonomy, followed by ‘Big data collection’ and ‘Awareness’. The fsQCA shows 84% of the variation, explaining the people’s autonomy. |
| first_indexed | 2024-12-13T00:54:54Z |
| format | Article |
| id | doaj.art-88d5b84c46e14258b742340a79c848d4 |
| institution | Directory Open Access Journal |
| issn | 2376-5992 |
| language | English |
| last_indexed | 2024-12-13T00:54:54Z |
| publishDate | 2022-03-01 |
| publisher | PeerJ Inc. |
| record_format | Article |
| series | PeerJ Computer Science |
| spelling | doaj.art-88d5b84c46e14258b742340a79c848d42022-12-22T00:04:49ZengPeerJ Inc.PeerJ Computer Science2376-59922022-03-018e92610.7717/peerj-cs.926People’s expectations and experiences of big data collection in the Saudi contextMuhammad Binsawad0Ghazanfar Ali Abbasi1Osama Sohaib2Department of Computer Information Systems, King Abdulaziz University, Jeddah, Saudi ArabiaLabuan Faculty of International Finance, Universiti Malaysia Sabah, MalaysiaFaculty of Engineering and IT, University of Technology Sydney, Sydney, AustraliaBig data and machine learning technologies facilitate various business intelligence activities for businesses. However, personal data collection can generate adverse effects on consumers. Big data collection can compromise people’s sense of autonomy, harming digital privacy, transparency and trust. This research investigates personal data collection, control, awareness, and privacy regulation on people’s autonomy in Saudi. This study used a hybrid analytical model that incorporates symmetrical and asymmetrical analysis via fuzzy set qualitative comparative analysis (fsQCA) to analyze consumer sense of autonomy regarding big data collection. The symmetrical shows that ‘Control’ had the most significant influence on people’s autonomy, followed by ‘Big data collection’ and ‘Awareness’. The fsQCA shows 84% of the variation, explaining the people’s autonomy.https://peerj.com/articles/cs-926.pdfBig DataPrivacySocial computingEmerging technologies |
| spellingShingle | Muhammad Binsawad Ghazanfar Ali Abbasi Osama Sohaib People’s expectations and experiences of big data collection in the Saudi context PeerJ Computer Science Big Data Privacy Social computing Emerging technologies |
| title | People’s expectations and experiences of big data collection in the Saudi context |
| title_full | People’s expectations and experiences of big data collection in the Saudi context |
| title_fullStr | People’s expectations and experiences of big data collection in the Saudi context |
| title_full_unstemmed | People’s expectations and experiences of big data collection in the Saudi context |
| title_short | People’s expectations and experiences of big data collection in the Saudi context |
| title_sort | people s expectations and experiences of big data collection in the saudi context |
| topic | Big Data Privacy Social computing Emerging technologies |
| url | https://peerj.com/articles/cs-926.pdf |
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