VISUAL-TEXT INTEGRATION IN DIGITAL PUBLIC SERVICE ANNOUNCEMENT: A STRATEGY TO FIGHT FAKE NEWS SPREAD

The purpose of the current study is to evaluate public service announcements (PSA’s): how visual and verbal rhetoric modes present an intended message. Differences in modes suggest different effects, and rhetoric promotes the power to persuade and convince others. As the growing interest in social m...

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Bibliographic Details
Main Authors: Retno Purwani Sari, Tatan Tawami
Format: Article
Language:English
Published: Balai Bahasa Bali 2023-06-01
Series:Aksara
Subjects:
Online Access:https://aksara.kemdikbud.go.id/index.php/aksara/article/view/1243/350