Strategi Bauran Pemasaran di Agrowisata Buana Ametha Sari
Object of this research is Agrowisata Buana Amertha Sari, Bali. Limitation on this study is marketing mix, especially on product and promotion. Coffee is the main comodity in Agrowisata Buana Amertha Sari, while promotion is conducted through words of mouth method and in cooperation with local guide...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2013-11-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1394 |