Strategi Bauran Pemasaran di Agrowisata Buana Ametha Sari
Object of this research is Agrowisata Buana Amertha Sari, Bali. Limitation on this study is marketing mix, especially on product and promotion. Coffee is the main comodity in Agrowisata Buana Amertha Sari, while promotion is conducted through words of mouth method and in cooperation with local guide...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2013-11-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1394 |
| _version_ | 1797722069491777536 |
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| author | Nami Fitricia Pasaribu |
| author_facet | Nami Fitricia Pasaribu |
| author_sort | Nami Fitricia Pasaribu |
| collection | DOAJ |
| description | Object of this research is Agrowisata Buana Amertha Sari, Bali. Limitation on this study is marketing mix, especially on product and promotion. Coffee is the main comodity in Agrowisata Buana Amertha Sari, while promotion is conducted through words of mouth method and in cooperation with local guides. Agrowisata Buana Amertha Sari uses website to promote its products. Within this research, it is expected the use of social media Facebook and Twitter could make contribution in boosting the recognition to global customers. This research is qualitative using interview and observation at one time in May 2013. |
| first_indexed | 2024-03-12T09:42:16Z |
| format | Article |
| id | doaj.art-88dd1dc3269948f195cdff91152815b5 |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T09:42:16Z |
| publishDate | 2013-11-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-88dd1dc3269948f195cdff91152815b52023-09-02T13:07:15ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532013-11-014279179710.21512/bbr.v4i2.13941254Strategi Bauran Pemasaran di Agrowisata Buana Ametha SariNami Fitricia Pasaribu0Bina Nusantara UniversityObject of this research is Agrowisata Buana Amertha Sari, Bali. Limitation on this study is marketing mix, especially on product and promotion. Coffee is the main comodity in Agrowisata Buana Amertha Sari, while promotion is conducted through words of mouth method and in cooperation with local guides. Agrowisata Buana Amertha Sari uses website to promote its products. Within this research, it is expected the use of social media Facebook and Twitter could make contribution in boosting the recognition to global customers. This research is qualitative using interview and observation at one time in May 2013.https://journal.binus.ac.id/index.php/BBR/article/view/1394agrotourism, marketing mix, promotion, products |
| spellingShingle | Nami Fitricia Pasaribu Strategi Bauran Pemasaran di Agrowisata Buana Ametha Sari Binus Business Review agrotourism, marketing mix, promotion, products |
| title | Strategi Bauran Pemasaran di Agrowisata Buana Ametha Sari |
| title_full | Strategi Bauran Pemasaran di Agrowisata Buana Ametha Sari |
| title_fullStr | Strategi Bauran Pemasaran di Agrowisata Buana Ametha Sari |
| title_full_unstemmed | Strategi Bauran Pemasaran di Agrowisata Buana Ametha Sari |
| title_short | Strategi Bauran Pemasaran di Agrowisata Buana Ametha Sari |
| title_sort | strategi bauran pemasaran di agrowisata buana ametha sari |
| topic | agrotourism, marketing mix, promotion, products |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/1394 |
| work_keys_str_mv | AT namifitriciapasaribu strategibauranpemasarandiagrowisatabuanaamethasari |