The Commonality of Loss Aversion across Procedures and Stimuli.

The Commonality of Loss Aversion across Procedures and Stimuli.

Individuals tend to give losses approximately 2-fold the weight that they give gains. Such approximations of loss aversion (LA) are almost always measured in the stimulus domain of money, rather than objects or pictures. Recent work on preference-based decision-making with a schedule-less keypress t...

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Bibliographic Details
Main Authors: Sang Lee, Myung J Lee, Byoung W Kim, Jodi M Gilman, John K Kuster, Anne J Blood, Camelia M Kuhnen, Hans C Breiter
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4579072?pdf=render

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http://europepmc.org/articles/PMC4579072?pdf=render

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