Marketing of Health Services In Pandemic Context. Case Study Romania

The main purpose of this work is to identify the interest given to health services in the pandemic context. The promotion segment of all the information related to both the situation in which the entire health system was and the degree of information of the current and potential consumers of these...

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Bibliographic Details
Main Author: Alina Puțan
Format: Article
Language:English
Published: Ovidius University Press 2022-12-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/31.pdf