Marketing of Health Services In Pandemic Context. Case Study Romania
The main purpose of this work is to identify the interest given to health services in the pandemic context. The promotion segment of all the information related to both the situation in which the entire health system was and the degree of information of the current and potential consumers of these...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2022-12-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
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| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2022-issue2/Section%204/31.pdf |
| Summary: | The main purpose of this work is to identify the interest given to health services in the pandemic
context. The promotion segment of all the information related to both the situation in which the entire
health system was and the degree of information of the current and potential consumers of these
services is a rather controversial topic in the period traversed by the population of the entire globe.
The multitude of works addressed in all aspects – from the issue of the costs of information and health
services to the emotional impact on the population, precedes our study. |
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| ISSN: | 2393-3127 |