Recognition of Consumer Preferences from EEG Signals Using Discrete Wavelet Transformation, Lempel-Ziv Complexity, and Deep Neural Network
Neuromarketing is the application of neuropsychology in marketing research to study the sensorimotor behavior of consumers such as cognitive and emotional responses to marketing stimuli with the help of new technologies. The performance of priority detection systems based on brain signals depends on...
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2022-08-01
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| Series: | پژوهشهای علوم شناختی و رفتاری |
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| Online Access: | https://cbs.ui.ac.ir/article_27321_92ee588d767eefbab5e78065a55bfcfd.pdf |