Impact of COVID-19 on Consumer Buying Behavior Reaction, Survival, and Adjustment Due to the Pandemic
Purpose: The rationale of this research study is to explore the change in consumer buying behavior (CBB), their reaction, which is measured by consumer hoarding behavior (CHB), rejection of behavioral directives (RBD), survival, which is measured by social connectedness (SC), do-it-yourself behavio...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2023-09-01
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| Series: | Journal of Business and Social Review in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2705 |