Ethnocentrism among consumers in selected central European countries: A detailed assessment of ethnocentric patterns
By employing surveys, this paper aims to conduct a cross-national comparison of ethnocentric behaviour in three neighbouring countries in the Central European region. The level of ethnocentrism, expressed by a reduced CETSCALE, is measured and assessed using six demographic indicators and four produ...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Split, Faculty of Economics
2023-01-01
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| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/450348 |