Ethnocentrism among consumers in selected central European countries: A detailed assessment of ethnocentric patterns
By employing surveys, this paper aims to conduct a cross-national comparison of ethnocentric behaviour in three neighbouring countries in the Central European region. The level of ethnocentrism, expressed by a reduced CETSCALE, is measured and assessed using six demographic indicators and four produ...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Split, Faculty of Economics
2023-01-01
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| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/450348 |
| _version_ | 1827281606083084288 |
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| author | Hana Řezanková Vít Hinčica Klaudia Macias Dominika Jakubová |
| author_facet | Hana Řezanková Vít Hinčica Klaudia Macias Dominika Jakubová |
| author_sort | Hana Řezanková |
| collection | DOAJ |
| description | By employing surveys, this paper aims to conduct a cross-national comparison of ethnocentric behaviour in three neighbouring countries in the Central European region. The level of ethnocentrism, expressed by a reduced CETSCALE, is measured and assessed using six demographic indicators and four products. Responses to the reduced CETSCALE show that Polish respondents are more ethnocentric than Czech and Slovak respondents and that Slovak respondents are more ethnocentric than Czech respondents. However, only the differences between Czechia and Slovakia, and between Czechia and Poland are statistically significant. The strongest level of ethnocentrism among Poles is also evident when analysing consumer opinions on the four selected products. As far as possible differences in the ethnocentric consumer behaviour of the population are concerned, the analysis revealed that age and permanent residence in the three selected countries are discriminating factors. The study is original in that it combines two levels of investigation and examines three neighbouring countries simultaneously. |
| first_indexed | 2024-04-24T09:04:06Z |
| format | Article |
| id | doaj.art-8922d5e52ba24dafa834bc0811999f4b |
| institution | Directory Open Access Journal |
| issn | 1331-0194 1846-3363 |
| language | English |
| last_indexed | 2024-04-24T09:04:06Z |
| publishDate | 2023-01-01 |
| publisher | University of Split, Faculty of Economics |
| record_format | Article |
| series | Management : Journal of Contemporary Management Issues |
| spelling | doaj.art-8922d5e52ba24dafa834bc0811999f4b2024-04-15T19:10:35ZengUniversity of Split, Faculty of EconomicsManagement : Journal of Contemporary Management Issues1331-01941846-33632023-01-0128216718410.30924/mjcmi.28.2.12Ethnocentrism among consumers in selected central European countries: A detailed assessment of ethnocentric patternsHana Řezanková0Vít Hinčica1Klaudia Macias2Dominika Jakubová3Prague University of Economics and Business, Faculty of Informatics and Statistics, Department of Statistics and Probability, Czech RepublicPrague University of Economics and Business, Faculty of International Relations, Department of International Business, Czech RepublicUniversity of Warsaw, Faculty of Management, Republic of PolandPrague University of Economics and Business, Faculty of International Relations, Department of International Business, Czech RepublicBy employing surveys, this paper aims to conduct a cross-national comparison of ethnocentric behaviour in three neighbouring countries in the Central European region. The level of ethnocentrism, expressed by a reduced CETSCALE, is measured and assessed using six demographic indicators and four products. Responses to the reduced CETSCALE show that Polish respondents are more ethnocentric than Czech and Slovak respondents and that Slovak respondents are more ethnocentric than Czech respondents. However, only the differences between Czechia and Slovakia, and between Czechia and Poland are statistically significant. The strongest level of ethnocentrism among Poles is also evident when analysing consumer opinions on the four selected products. As far as possible differences in the ethnocentric consumer behaviour of the population are concerned, the analysis revealed that age and permanent residence in the three selected countries are discriminating factors. The study is original in that it combines two levels of investigation and examines three neighbouring countries simultaneously.https://hrcak.srce.hr/file/450348ethnocentrismdemographic indicatorsperceptioncountry of originCentral Europe |
| spellingShingle | Hana Řezanková Vít Hinčica Klaudia Macias Dominika Jakubová Ethnocentrism among consumers in selected central European countries: A detailed assessment of ethnocentric patterns Management : Journal of Contemporary Management Issues ethnocentrism demographic indicators perception country of origin Central Europe |
| title | Ethnocentrism among consumers in selected central European countries: A detailed assessment of ethnocentric patterns |
| title_full | Ethnocentrism among consumers in selected central European countries: A detailed assessment of ethnocentric patterns |
| title_fullStr | Ethnocentrism among consumers in selected central European countries: A detailed assessment of ethnocentric patterns |
| title_full_unstemmed | Ethnocentrism among consumers in selected central European countries: A detailed assessment of ethnocentric patterns |
| title_short | Ethnocentrism among consumers in selected central European countries: A detailed assessment of ethnocentric patterns |
| title_sort | ethnocentrism among consumers in selected central european countries a detailed assessment of ethnocentric patterns |
| topic | ethnocentrism demographic indicators perception country of origin Central Europe |
| url | https://hrcak.srce.hr/file/450348 |
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