What kind of new branding in Administration is necessary to apply in European public and non-profit sectors? A particular reference to Eastern European countries
Nowadays, a neo-liberal –even libertarian– way of thinking has penetrated everywhere, not only in the organization and management of private businesses, but in public and non-governmental sectors as well. In such a context the principles orienting New Public Management (NPM) should be replaced by t...
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| Format: | Article |
| Language: | English |
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Research Group on Marketing and Operative Research
2013-08-01
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| Series: | Responsibility and Sustainability |
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| Online Access: | https://responsibility-sustainability.org/index.php/R-S/article/view/9 |