KERENTANAN KONSUMEN DAN PERILAKU PEMBELIAN PRODUK MAKANAN KEMASAN

KERENTANAN KONSUMEN DAN PERILAKU PEMBELIAN PRODUK MAKANAN KEMASAN

The purpose of this study was to analyze the effect of consumer vulnerability on food packaging purchasing behavior. This study used cross sectional. The sample of this study was 80 households in Bogors’ rural and urban area, West Java Province who consume food packaging product. That households was...

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Bibliographic Details
Main Authors: Megawati Simanjuntak, Fulan Sri Utami, Irni Rahmayani Johan
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2014-09-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
consumer behavior
consumer vulnerability
food packaging product
purchase behavior
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/11554

Internet

https://jurnal.ipb.ac.id/index.php/jikk/article/view/11554

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