Predicting Success of Outbound Telemarketing in Insurance Policy Loans Using an Explainable Multiple-Filter Convolutional Neural Network

Predicting Success of Outbound Telemarketing in Insurance Policy Loans Using an Explainable Multiple-Filter Convolutional Neural Network

Outbound telemarketing is an efficient direct marketing method wherein telemarketers solicit potential customers by phone to purchase or subscribe to products or services. However, those who are not interested in the information or offers provided by outbound telemarketing generally experience such...

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Bibliographic Details
Main Authors: Jinmo Gu, Jinhyuk Na, Jeongeun Park, Hayoung Kim
Format: Article
Language:English
Published: MDPI AG 2021-08-01
Series:Applied Sciences
Subjects:
outbound telemarketing
deep learning
machine learning
convolutional neural network
insurance policy loan
explainability
Online Access:https://www.mdpi.com/2076-3417/11/15/7147

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https://www.mdpi.com/2076-3417/11/15/7147

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