Investigating the Influence of a Product-Harm Crisis on Consumer Buying Behaviour: A Focus on the Listeriosis Crisis
Product-harm crises often lead to negative publicity which substantially affects the consumers intention to make a purchase. This study attempts to investigate the influence of a product-harm crisis on consumer purchasing behaviour. Consumers are the most essential stakeholders for any organization...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EconJournals
2023-07-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/14118 |