Predicting the Use of Chatbots for Consumer Channel Selection in Multichannel Environments: An Exploratory Study
Online consumers are increasingly looking for more convenient ways to purchase products and services, and chatbots are becoming increasingly popular in multichannel environments due to their ability to provide an efficient service. In this context, managing digital complexity with the help of artifi...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-10-01
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| Series: | Systems |
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| Online Access: | https://www.mdpi.com/2079-8954/11/10/522 |