EMOTIONAL SHOPPING IN E-COMMERCE: HOW ARE URBAN ADOLESCENTS SPENDING DURING THE COVID-19 PANDEMIC?
The presence of Covid-19 has influenced various aspects of life, including buying and selling activities. This study aims to investigate the reasons for the emergence of emotional shopping behavior in e-commerce among adolescents in Tegal City during the Covid-19 pandemic. This study used a qualita...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Pertanian Bogor
2024-01-01
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| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://103.10.105.67/index.php/jikk/article/view/49227 |