Machine learning based customer churn prediction in home appliance rental business
Abstract Customer churn is a major issue for large enterprises. In particular, in the rental business sector, companies are looking for ways to retain their customers because they are their main source of revenue. The main contribution of our work is to analyze the customer behavior information of a...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2023-04-01
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| Series: | Journal of Big Data |
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| Online Access: | https://doi.org/10.1186/s40537-023-00721-8 |