B2B marketing model: leveraging green initiatives for sustainable business growth
The strategic management and operational implementation of marketing activities in the B2B segment (business-to-business) are quite specific. Presenting the company on the Internet provides an opportunity to expand business contacts, increase profits and emphasize the status of the company. Understa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/99/e3sconf_afe23_03034.pdf |