The secret life of objects. A psycho-social analysis of consumption's imaginary

Advertising in general, and television advertising in particular, is an important communication channel through which values, lifestyles, and even the socially-shared "imaginary" are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially c...

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Bibliographic Details
Main Author: Almagro González, Andrés
Format: Article
Language:Catalan
Published: Universitat Autònoma de Barcelona 2008-05-01
Series:Athenea Digital
Subjects:
Online Access:http://psicologiasocial.uab.es/athenea/index.php/atheneaDigital/article/view/370/396