The secret life of objects. A psycho-social analysis of consumption's imaginary
Advertising in general, and television advertising in particular, is an important communication channel through which values, lifestyles, and even the socially-shared "imaginary" are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially c...
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| Format: | Article |
| Language: | Catalan |
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Universitat Autònoma de Barcelona
2008-05-01
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| Series: | Athenea Digital |
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| Online Access: | http://psicologiasocial.uab.es/athenea/index.php/atheneaDigital/article/view/370/396 |
| Summary: | Advertising in general, and television advertising in particular, is an important communication channel through which values, lifestyles, and even the socially-shared "imaginary" are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially called-for, given that contemporary culture, strongly marked by the use of the images, constitutes what some theoreticians call "the audio-visual age". In this article we analyse advertisements from a psycho-social perspective, to identify the way in which advertisements articulate, through images, the social imaginary. |
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| ISSN: | 1578-8946 1578-8946 |