The secret life of objects. A psycho-social analysis of consumption's imaginary
Advertising in general, and television advertising in particular, is an important communication channel through which values, lifestyles, and even the socially-shared "imaginary" are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially c...
| Main Author: | |
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| Format: | Article |
| Language: | Catalan |
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Universitat Autònoma de Barcelona
2008-05-01
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| Series: | Athenea Digital |
| Subjects: | |
| Online Access: | http://psicologiasocial.uab.es/athenea/index.php/atheneaDigital/article/view/370/396 |
| _version_ | 1797721786526203904 |
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| author | Almagro González, Andrés |
| author_facet | Almagro González, Andrés |
| author_sort | Almagro González, Andrés |
| collection | DOAJ |
| description | Advertising in general, and television advertising in particular, is an important communication channel through which values, lifestyles, and even the socially-shared "imaginary" are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially called-for, given that contemporary culture, strongly marked by the use of the images, constitutes what some theoreticians call "the audio-visual age". In this article we analyse advertisements from a psycho-social perspective, to identify the way in which advertisements articulate, through images, the social imaginary. |
| first_indexed | 2024-03-12T09:39:15Z |
| format | Article |
| id | doaj.art-896e73aba0ea4835b1ee0db4fcae4f95 |
| institution | Directory Open Access Journal |
| issn | 1578-8946 1578-8946 |
| language | Catalan |
| last_indexed | 2024-03-12T09:39:15Z |
| publishDate | 2008-05-01 |
| publisher | Universitat Autònoma de Barcelona |
| record_format | Article |
| series | Athenea Digital |
| spelling | doaj.art-896e73aba0ea4835b1ee0db4fcae4f952023-09-02T13:24:40ZcatUniversitat Autònoma de BarcelonaAthenea Digital1578-89461578-89462008-05-010134970The secret life of objects. A psycho-social analysis of consumption's imaginaryAlmagro González, AndrésAdvertising in general, and television advertising in particular, is an important communication channel through which values, lifestyles, and even the socially-shared "imaginary" are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially called-for, given that contemporary culture, strongly marked by the use of the images, constitutes what some theoreticians call "the audio-visual age". In this article we analyse advertisements from a psycho-social perspective, to identify the way in which advertisements articulate, through images, the social imaginary.http://psicologiasocial.uab.es/athenea/index.php/atheneaDigital/article/view/370/396The ImaginaryThe value of the signImaginary representationDisplacementImaginarioValor de signoRepresentación imaginariaDesplazamiento |
| spellingShingle | Almagro González, Andrés The secret life of objects. A psycho-social analysis of consumption's imaginary Athenea Digital The Imaginary The value of the sign Imaginary representation Displacement Imaginario Valor de signo Representación imaginaria Desplazamiento |
| title | The secret life of objects. A psycho-social analysis of consumption's imaginary |
| title_full | The secret life of objects. A psycho-social analysis of consumption's imaginary |
| title_fullStr | The secret life of objects. A psycho-social analysis of consumption's imaginary |
| title_full_unstemmed | The secret life of objects. A psycho-social analysis of consumption's imaginary |
| title_short | The secret life of objects. A psycho-social analysis of consumption's imaginary |
| title_sort | secret life of objects a psycho social analysis of consumption s imaginary |
| topic | The Imaginary The value of the sign Imaginary representation Displacement Imaginario Valor de signo Representación imaginaria Desplazamiento |
| url | http://psicologiasocial.uab.es/athenea/index.php/atheneaDigital/article/view/370/396 |
| work_keys_str_mv | AT almagrogonzalezandres thesecretlifeofobjectsapsychosocialanalysisofconsumptionsimaginary AT almagrogonzalezandres secretlifeofobjectsapsychosocialanalysisofconsumptionsimaginary |