The secret life of objects. A psycho-social analysis of consumption's imaginary
Advertising in general, and television advertising in particular, is an important communication channel through which values, lifestyles, and even the socially-shared "imaginary" are transmitted. A psycho-social analysis of the imaginary contents in television advertisements is specially c...
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Format: | Article |
Language: | Catalan |
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Universitat Autònoma de Barcelona
2008-05-01
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Series: | Athenea Digital |
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Online Access: | http://psicologiasocial.uab.es/athenea/index.php/atheneaDigital/article/view/370/396 |