Retail analytics and firm profitability: How analytics can help retail companies be successful
Objective: Literature suggests large data is a competitive advantage, and that features a firm 's general performance. With all the rise of big data (BD), e- commerce companies are making use of the resources to interact with much more with clients, provide much better items, moreover innovate...
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| Format: | Article |
| Language: | English |
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Czech Technical University in Prague
2023-06-01
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| Series: | Business & IT |
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| Online Access: | http://bit.fsv.cvut.cz/issues/01-23/full_01-23_21.pdf |