Importance of Green Marketing and Its Potential
Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green marketing tries to produce, promote and recycle products that are friendly to the environment. Green marketing is a global concern and it is...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Sciendo
2016-11-01
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Series: | Visegrad Journal on Bioeconomy and Sustainable Development |
Subjects: | |
Online Access: | https://doi.org/10.1515/vjbsd-2016-0012 |