Strategy Selection to Enhance Customer Data Quality using AHP: Case Study of General Insurance Company (PT XYZ)

Strategy Selection to Enhance Customer Data Quality using AHP: Case Study of General Insurance Company (PT XYZ)

This study examines strategies to enhance customer data quality at PT XYZ, a general insurance company, which is crucial for strategic decision-making and revenue growth. The importance of this topic lies in its potential to significantly improve operational efficiency and customer satisfaction. The...

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Bibliographic Details
Main Authors: Adinda Rizkita Syafira, Achmad Nizar Hidayanto, Widijanto Satyo Nugroho, Rahmat Mustafa Samik-Ibrahim
Format: Article
Language:English
Published: Universitas Gadjah Mada 2024-10-01
Series:IJCCS (Indonesian Journal of Computing and Cybernetics Systems)
Subjects:
customer data quality
analytical hierarchy process (ahp)
interdepartmental collaboration
operational efficiency
customer satisfaction
Online Access:https://jurnal.ugm.ac.id/ijccs/article/view/99263

Internet

https://jurnal.ugm.ac.id/ijccs/article/view/99263

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