Identification of the assets of a tourist destination from the point of view of residents

The process of brand formation during its viability began with goods and services and continued in the marketing of states. The formation of national brand by the states has acquired a sectoral character. Including the creation of a tourist brand, due to the accelerated pace of tourism...

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Bibliographic Details
Main Authors: Zh.E. Turgambekova, R.E. Agybetova, B.A. Zhumataeva
Format: Article
Language:English
Published: Al-Farabi Kazakh National University 2022-12-01
Series:Хабаршысы. Экономика сериясы
Subjects:
Online Access:https://be.kaznu.kz/index.php/math/article/view/2447/2212