Optimizing climate change communication: Context Comparison Model method

Optimizing climate change communication: Context Comparison Model method

The Context Comparison Model (CCM) provides a promising avenue to guide persuasive communication development by highlighting the features of the communication context that require consideration, including source, target, and task variables. The model was tested in a study of global climate change. A...

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Bibliographic Details
Main Authors: Viviane Seyranian, Doug Lombardi, Gale M. Sinatra, William D. Crano
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-08-01
Series:Frontiers in Psychology
Subjects:
social identity
political party
minority influence
context comparison model
attitude change
climate change
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.897460/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.897460/full

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