Customer Accounting and Environmental Uncertainty: Sequential Explanatory Study

This study seeks to substantiate its proposition through two research objectives: (1) to investigate the impact of CA information usage on companies' performance; and (2) to determine the moderating effect of PEU on the relationship between CA information and companies' performance. This...

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Main Authors: Hamzah Al-Mawali, Tri-Dung Lam
Format: Article
Language:English
Published: EconJournals 2016-07-01
Series:International Review of Management and Marketing
Online Access:https://www.econjournals.com/index.php/irmm/article/view/2322
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author Hamzah Al-Mawali
Tri-Dung Lam
author_facet Hamzah Al-Mawali
Tri-Dung Lam
author_sort Hamzah Al-Mawali
collection DOAJ
description This study seeks to substantiate its proposition through two research objectives: (1) to investigate the impact of CA information usage on companies' performance; and (2) to determine the moderating effect of PEU on the relationship between CA information and companies' performance. This study develops a theoretical framework by applying interaction fit . To answer the research questions, the study follows a sequential explanatory design and the data is collected in two phases. In the first phase, 172 questionnaires are distributed to managers, of which 97 questionnaires are deemed usable. The results of this stage indicate that CA information usage significantly influences organizational performance, and that there is a moderating effect of PEU on the relationship between CA information and organizational performance. The second phase aims to validate the quantitative results via seven semi-structured interviews. The results of the interviews confirm and explain those obtained from the first phase. Keywords: Customer Accounting information, Organizational Performance, Perceived Environmental Uncertainty JEL Classifications: M41; M42; M48
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spelling doaj.art-89bd45bc71af45a18c7062e6138195952023-02-15T16:11:18ZengEconJournalsInternational Review of Management and Marketing2146-44052016-07-0163Customer Accounting and Environmental Uncertainty: Sequential Explanatory StudyHamzah Al-MawaliTri-Dung Lam This study seeks to substantiate its proposition through two research objectives: (1) to investigate the impact of CA information usage on companies' performance; and (2) to determine the moderating effect of PEU on the relationship between CA information and companies' performance. This study develops a theoretical framework by applying interaction fit . To answer the research questions, the study follows a sequential explanatory design and the data is collected in two phases. In the first phase, 172 questionnaires are distributed to managers, of which 97 questionnaires are deemed usable. The results of this stage indicate that CA information usage significantly influences organizational performance, and that there is a moderating effect of PEU on the relationship between CA information and organizational performance. The second phase aims to validate the quantitative results via seven semi-structured interviews. The results of the interviews confirm and explain those obtained from the first phase. Keywords: Customer Accounting information, Organizational Performance, Perceived Environmental Uncertainty JEL Classifications: M41; M42; M48 https://www.econjournals.com/index.php/irmm/article/view/2322
spellingShingle Hamzah Al-Mawali
Tri-Dung Lam
Customer Accounting and Environmental Uncertainty: Sequential Explanatory Study
International Review of Management and Marketing
title Customer Accounting and Environmental Uncertainty: Sequential Explanatory Study
title_full Customer Accounting and Environmental Uncertainty: Sequential Explanatory Study
title_fullStr Customer Accounting and Environmental Uncertainty: Sequential Explanatory Study
title_full_unstemmed Customer Accounting and Environmental Uncertainty: Sequential Explanatory Study
title_short Customer Accounting and Environmental Uncertainty: Sequential Explanatory Study
title_sort customer accounting and environmental uncertainty sequential explanatory study
url https://www.econjournals.com/index.php/irmm/article/view/2322
work_keys_str_mv AT hamzahalmawali customeraccountingandenvironmentaluncertaintysequentialexplanatorystudy
AT tridunglam customeraccountingandenvironmentaluncertaintysequentialexplanatorystudy