THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKS, AND IN-STORE DISPLAYS ON CONSUMER IMPULSE BUYING BEHAVIOR DECISIONS AT HYPERMART MALL PANAKKUKANG MAKASSAR
The results of this study indicate that: (1) there is a positive influence Price discount (X )1 on Consumer Impulse Buying Behavior Decisions at Hypermart Mall Panakkukang Makassar, as evidenced by the t value of 2.595> t table 1.988 with a significance value of 0.011 <0.05; and regression co...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Kristen Indonesian Paulus
2023-07-01
|
| Series: | Accounting Profession Journal (APAJI) |
| Subjects: | |
| Online Access: | http://www.ojsapaji.org/index.php/apaji/article/view/179 |