THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKS, AND IN-STORE DISPLAYS ON CONSUMER IMPULSE BUYING BEHAVIOR DECISIONS AT HYPERMART MALL PANAKKUKANG MAKASSAR
The results of this study indicate that: (1) there is a positive influence Price discount (X )1 on Consumer Impulse Buying Behavior Decisions at Hypermart Mall Panakkukang Makassar, as evidenced by the t value of 2.595> t table 1.988 with a significance value of 0.011 <0.05; and regression co...
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| Format: | Article |
| Language: | English |
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Universitas Kristen Indonesian Paulus
2023-07-01
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| Series: | Accounting Profession Journal (APAJI) |
| Subjects: | |
| Online Access: | http://www.ojsapaji.org/index.php/apaji/article/view/179 |
| _version_ | 1797351439120465920 |
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| author | Sitti Aisyah Muthmainna K. Samma Muhammad Asdar Nurdjanah Hamid |
| author_facet | Sitti Aisyah Muthmainna K. Samma Muhammad Asdar Nurdjanah Hamid |
| author_sort | Sitti Aisyah Muthmainna K. Samma |
| collection | DOAJ |
| description |
The results of this study indicate that: (1) there is a positive influence Price discount (X )1 on Consumer Impulse Buying Behavior Decisions at Hypermart Mall Panakkukang Makassar, as evidenced by the t value of 2.595> t table 1.988 with a significance value of 0.011 <0.05; and regression coefficient of 0 .400. (2) there is a positive influence of Bonus pack (X2 ) on Consumer Impulse Buying Behavior Decisions at Hypermart Mall Panakkukang Makassar, evidenced by the value of t count of 2.186> t table 1.988 with a significance value of 0.031 <0.05 ; and a regression coefficient of 0.273. (3) There is a positive effect of In-store display (X3 ) on Consumer Impulse Buying Behavior Decisions at Hypermart Mall Panakkukang Makassar, as evidenced by the t value of 2.763> t table 1.988 and a significance value of 0.007 <0.05; and a regression coefficient of 0.479. (4) Price discount (X1 ) Bonus pack (X2 ) and In-store display (X )3 together have a positive effect on Consumer Impulse Buying Behavior Decisions at Hypermart Mall Panakkukang Makassar, evidenced by the calculated f value of 17.067> f table of 2.70 and a significance value of 0.000 <0.05. (5) In-store display variable (X3 ) is the variable that has the most dominant influence, as evidenced by its regression coefficient value of 0.479.
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| first_indexed | 2024-03-08T13:00:27Z |
| format | Article |
| id | doaj.art-89d754e1186845ddbaac9dca90a088c2 |
| institution | Directory Open Access Journal |
| issn | 2715-7695 2686-0058 |
| language | English |
| last_indexed | 2024-03-08T13:00:27Z |
| publishDate | 2023-07-01 |
| publisher | Universitas Kristen Indonesian Paulus |
| record_format | Article |
| series | Accounting Profession Journal (APAJI) |
| spelling | doaj.art-89d754e1186845ddbaac9dca90a088c22024-01-19T10:39:43ZengUniversitas Kristen Indonesian PaulusAccounting Profession Journal (APAJI)2715-76952686-00582023-07-015110.35593/apaji.v5i1.179THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKS, AND IN-STORE DISPLAYS ON CONSUMER IMPULSE BUYING BEHAVIOR DECISIONS AT HYPERMART MALL PANAKKUKANG MAKASSARSitti Aisyah Muthmainna K. Samma0Muhammad Asdar1Nurdjanah Hamid2Magister Management, Faculty of Economics and Business Hasanuddin UniversityFaculty of Economics and Business Hasanuddin UniversityFaculty of Economics and Business Hasanuddin University The results of this study indicate that: (1) there is a positive influence Price discount (X )1 on Consumer Impulse Buying Behavior Decisions at Hypermart Mall Panakkukang Makassar, as evidenced by the t value of 2.595> t table 1.988 with a significance value of 0.011 <0.05; and regression coefficient of 0 .400. (2) there is a positive influence of Bonus pack (X2 ) on Consumer Impulse Buying Behavior Decisions at Hypermart Mall Panakkukang Makassar, evidenced by the value of t count of 2.186> t table 1.988 with a significance value of 0.031 <0.05 ; and a regression coefficient of 0.273. (3) There is a positive effect of In-store display (X3 ) on Consumer Impulse Buying Behavior Decisions at Hypermart Mall Panakkukang Makassar, as evidenced by the t value of 2.763> t table 1.988 and a significance value of 0.007 <0.05; and a regression coefficient of 0.479. (4) Price discount (X1 ) Bonus pack (X2 ) and In-store display (X )3 together have a positive effect on Consumer Impulse Buying Behavior Decisions at Hypermart Mall Panakkukang Makassar, evidenced by the calculated f value of 17.067> f table of 2.70 and a significance value of 0.000 <0.05. (5) In-store display variable (X3 ) is the variable that has the most dominant influence, as evidenced by its regression coefficient value of 0.479. http://www.ojsapaji.org/index.php/apaji/article/view/179Price DiscountBonus PackIn-store DisplayImpulse Buyin |
| spellingShingle | Sitti Aisyah Muthmainna K. Samma Muhammad Asdar Nurdjanah Hamid THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKS, AND IN-STORE DISPLAYS ON CONSUMER IMPULSE BUYING BEHAVIOR DECISIONS AT HYPERMART MALL PANAKKUKANG MAKASSAR Accounting Profession Journal (APAJI) Price Discount Bonus Pack In-store Display Impulse Buyin |
| title | THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKS, AND IN-STORE DISPLAYS ON CONSUMER IMPULSE BUYING BEHAVIOR DECISIONS AT HYPERMART MALL PANAKKUKANG MAKASSAR |
| title_full | THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKS, AND IN-STORE DISPLAYS ON CONSUMER IMPULSE BUYING BEHAVIOR DECISIONS AT HYPERMART MALL PANAKKUKANG MAKASSAR |
| title_fullStr | THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKS, AND IN-STORE DISPLAYS ON CONSUMER IMPULSE BUYING BEHAVIOR DECISIONS AT HYPERMART MALL PANAKKUKANG MAKASSAR |
| title_full_unstemmed | THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKS, AND IN-STORE DISPLAYS ON CONSUMER IMPULSE BUYING BEHAVIOR DECISIONS AT HYPERMART MALL PANAKKUKANG MAKASSAR |
| title_short | THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKS, AND IN-STORE DISPLAYS ON CONSUMER IMPULSE BUYING BEHAVIOR DECISIONS AT HYPERMART MALL PANAKKUKANG MAKASSAR |
| title_sort | influence of price discounts bonus packs and in store displays on consumer impulse buying behavior decisions at hypermart mall panakkukang makassar |
| topic | Price Discount Bonus Pack In-store Display Impulse Buyin |
| url | http://www.ojsapaji.org/index.php/apaji/article/view/179 |
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