Perception of Shoppers on Visual Merchandising in a Philippine City
Rivalry in mall operations has painted a new shopping culture that is aimed at providing shoppers the necessary convenience and pampering they deserve. The use of visual merchandising is a means of orchestrating a distinct, worthwhile, and pleasurable shopping experience. It is a soundless and effec...
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| Format: | Article |
| Language: | English |
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Philippine Association of Institutions for Research, Inc.
2020-01-01
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| Series: | JPAIR |
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| Online Access: | https://philair.ph/index.php/jpair/article/view/757 |