THE BENEFIT OF GEO-BRANDING IN A RURAL GEOTOURISM DESTINATION: ISFAHAN, IRAN

Rural centres are among the most important of those which have affected world tourism trends. The increase in short-term trips has made these territories one of the main tourism destinations. In today's competitive world, a targeted effort is necessary to brand all products and services to comp...

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Bibliographic Details
Main Authors: Zahed SHAFIEI, Neda Torabi FARSANI, Maryam ABDOLLAHPOUR
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2017-03-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-1-2017/211_Farsani.pdf