B2C market segmentation: A systematic literature review
The article provides a systematic literature review of market segmentation in the business-to-consumer (B2C) sector. Market segmentation is a critical component of strategic marketing, as it enables companies to identify and target specific groups of consumers with relevant products and services....
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura Univeristatii "Stefan cel Mare" din Suceava
2023-06-01
|
| Series: | USV Annals of Economics and Public Administration |
| Subjects: | |
| Online Access: | http://annals.feaa.usv.ro/index.php/annals/article/view/1448/1128 |