User Motivation and Role of the Technology Acceptance Model (TAM) in Banking Services
The development of financial technology and the ubiquity of the Internet are causing changes in consumer behavior, increasing competition in the financial services sector, and encouraging banks to actively implement digital technologies in their activities. Various initiatives and implemented innov...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Corvinus University of Budapest
2023-12-01
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| Series: | Köz-gazdaság |
| Subjects: | |
| Online Access: | https://retp.eu/index.php/retp/article/view/1523 |