The Evolution of the World’s Most Valuable Brands in the Period 2018-2023

The competition between enterprises has become more fiercely as they have the possibility to easily move across national boundaries to exploit opportunities in other countries or markets. The turbulent market environment imposes enterprises, irrespective of their size, industry and geographical r...

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Bibliographic Details
Main Author: Sorin-George Toma
Format: Article
Language:English
Published: Ovidius University Press 2023-08-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:https://stec.univ-ovidius.ro/html/anale/RO/2023-i1/Section%204/36.pdf