The Evolution of the World’s Most Valuable Brands in the Period 2018-2023
The competition between enterprises has become more fiercely as they have the possibility to easily move across national boundaries to exploit opportunities in other countries or markets. The turbulent market environment imposes enterprises, irrespective of their size, industry and geographical r...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2023-08-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
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| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2023-i1/Section%204/36.pdf |
| _version_ | 1827860542278074368 |
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| author | Sorin-George Toma |
| author_facet | Sorin-George Toma |
| author_sort | Sorin-George Toma |
| collection | DOAJ |
| description | The competition between enterprises has become more fiercely as they have the possibility to
easily move across national boundaries to exploit opportunities in other countries or markets. The
turbulent market environment imposes enterprises, irrespective of their size, industry and
geographical region, to permanently adapt to its everchanging conditions. This is why they have
tried to identify and implement various techniques and methods in their activities and processes in
order to attain high levels of competitiveness. One of them is branding, a powerful marketing tool
and an important aspect of any business. The paper aims to briefly define the brand concept and
present the evolution of ten world’s most valuable brands in the period 2018-2023. In this respect,
the author used a qualitative research method. The results of the paper concludes that the American
brands have dominated the hierarchy. Amazon and Apple were the two main competitors for the
global supremacy. |
| first_indexed | 2024-03-12T13:25:29Z |
| format | Article |
| id | doaj.art-8a0f7ad9db9b4673871d8ee6b296089f |
| institution | Directory Open Access Journal |
| issn | 2393-3127 |
| language | English |
| last_indexed | 2024-03-12T13:25:29Z |
| publishDate | 2023-08-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-8a0f7ad9db9b4673871d8ee6b296089f2023-08-25T08:13:13ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272023-08-01XXIII1815821The Evolution of the World’s Most Valuable Brands in the Period 2018-2023 Sorin-George Toma 0University of Bucharest, Faculty of Business and Administration, RomaniaThe competition between enterprises has become more fiercely as they have the possibility to easily move across national boundaries to exploit opportunities in other countries or markets. The turbulent market environment imposes enterprises, irrespective of their size, industry and geographical region, to permanently adapt to its everchanging conditions. This is why they have tried to identify and implement various techniques and methods in their activities and processes in order to attain high levels of competitiveness. One of them is branding, a powerful marketing tool and an important aspect of any business. The paper aims to briefly define the brand concept and present the evolution of ten world’s most valuable brands in the period 2018-2023. In this respect, the author used a qualitative research method. The results of the paper concludes that the American brands have dominated the hierarchy. Amazon and Apple were the two main competitors for the global supremacy.https://stec.univ-ovidius.ro/html/anale/RO/2023-i1/Section%204/36.pdfbrandbrand valueenterpriseamazonapple |
| spellingShingle | Sorin-George Toma The Evolution of the World’s Most Valuable Brands in the Period 2018-2023 Ovidius University Annals: Economic Sciences Series brand brand value enterprise amazon apple |
| title | The Evolution of the World’s Most Valuable Brands in the Period 2018-2023 |
| title_full | The Evolution of the World’s Most Valuable Brands in the Period 2018-2023 |
| title_fullStr | The Evolution of the World’s Most Valuable Brands in the Period 2018-2023 |
| title_full_unstemmed | The Evolution of the World’s Most Valuable Brands in the Period 2018-2023 |
| title_short | The Evolution of the World’s Most Valuable Brands in the Period 2018-2023 |
| title_sort | evolution of the world s most valuable brands in the period 2018 2023 |
| topic | brand brand value enterprise amazon apple |
| url | https://stec.univ-ovidius.ro/html/anale/RO/2023-i1/Section%204/36.pdf |
| work_keys_str_mv | AT soringeorgetoma theevolutionoftheworldsmostvaluablebrandsintheperiod20182023 AT soringeorgetoma evolutionoftheworldsmostvaluablebrandsintheperiod20182023 |