Improving the model of digital marketing communication on the example of a funeral service agency
The article discusses marketing tools for promotion of funeral services wi thin the framework of the digital marketing communications model. The key characteristics of consumers’ perception of these services, the features and methods of effectiveness improvement of marketing promotion in the digital...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2024-03-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/5025 |