Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging

Abstract Micronutrient malnutrition affects 2 billion people worldwide and biofortification could prove to be a cost-effective solution to its alleviation. The aims of this study are as follows: (i) to understand consumer acceptance of the main sensory characteristics such as taste, color, texture,...

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Bibliographic Details
Main Authors: Salomón Pérez, Adewale Oparinde, Ekin Birol, Carolina Gonzalez, Manfred Zeller
Format: Article
Language:English
Published: SpringerOpen 2018-07-01
Series:Agricultural and Food Economics
Subjects:
Online Access:http://link.springer.com/article/10.1186/s40100-018-0108-2