Kano Model Integration with Data Mining to Predict Customer Satisfaction
The Kano model is one of the models that help determine which features must be included in a product or service to improve customer satisfaction. The model is focused on highlighting the most relevant attributes of a product or service along with customers’ estimation of how the presence of these at...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-11-01
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| Series: | Big Data and Cognitive Computing |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2504-2289/5/4/66 |