Сurrent state and prospects of using modern marketing technologies in the development of creative industries of Ukraine
The article considers the evolution of methodological approaches and prospects for the use of modern marketing technologies in the development of creative industries in Ukraine. The authors note the emergence of a new concept of economy - creative economy, which forms new economic models, new types...
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| Format: | Article |
| Language: | English |
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V. N. Karazin Kharkiv National University
2022-08-01
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| Series: | Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм |
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| Online Access: | https://periodicals.karazin.ua/irtb/article/view/20847 |