THE INFLUENCE OF SERVICE QUALITY AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION

THE INFLUENCE OF SERVICE QUALITY AND STORE ATMOSPHERE ON CUSTOMER SATISFACTION

This research examines the influence of service quality (tangibles, reliability, responsiveness, assurance, and empathy) and store atmosphere on customer satisfaction and the influence of customer satisfaction on repurchase intention, trust, and word of mouth on customers of souvenir stores in Yogya...

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Bibliographic Details
Main Authors: Miswanto Miswanto, Yessi Ria Angelia
Format: Article
Language:English
Published: Petra Christian University 2017-09-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Service quality
dimensions of service quality
custumer satisfiction
store atmosphere.
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20393

Internet

http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20393

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