The influence of factors determining relationships between organisations and their strategic suppliers on the frequency of implementations of purchasing marketing strategies
The article deals with different factors determining relationships of large Slovenian organisations (with more than 500 employees) with their strategic suppliers and their influence on the frequency of implementations of purchasing marketing strategies. The factors dealt with are: the quality of the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Split, Faculty of Economics
2004-01-01
|
| Series: | Management : Journal of Contemporary Management Issues |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/272028 |