ORIENTASI KONSUMEN, OPORTUNISME KONSUMEN, PERJANJIAN KONTRAKTUAL, KOMITMEN SUMBER DAYA DAN KEMAMPUAN REVERSE LOGISTIC

This research aimed to investigate the relationship between reverse logistic capabilities with customer orientation, customer opportunism, resource commitments and contractual arrangements and investigate the relationship between reverse logistic capabilities and cost saving. Data from 30 respondent...

Full description

Bibliographic Details
Main Authors: Amak Mohamad Yaqoub, Nurfitri Indriani
Format: Article
Language:English
Published: Petra Christian University 2014-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18884