Enhancing B2B CSR: AI Driven CRM and technology readiness

Enhancing B2B CSR: AI Driven CRM and technology readiness

The purpose of this paper was to investigate the relationship among technology readiness, the implementation of artificial intelligence-based customer relationship management, and the promotion of the corporate social responsibility of B2B companies active in Iran's auto parts supply industry....

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Bibliographic Details
Main Authors: Bita KAZEMI, Ardeshir BAZRKAR, Reza YADEGARI
Format: Article
Language:English
Published: ICI Publishing House 2023-12-01
Series:Revista Română de Informatică și Automatică
Subjects:
corporate social responsibility
technology readiness
customer relationship management
artificial intelligence
b2b companies
Online Access:https://rria.ici.ro/documents/450/art._7_Iran_KAZEMI-C1_GZx33Yj.pdf

Internet

https://rria.ici.ro/documents/450/art._7_Iran_KAZEMI-C1_GZx33Yj.pdf

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